What does a custom app or CRM cost?

Portals and internal tools start at £8,000; full CRMs, EPOS and native apps are scoped individually. Fixed scope, agreed before a line of code is written.

Will you tell me if I shouldn't build?

Yes — build-vs-buy honesty is step one of the process. If an off-the-shelf tool does the job, you'll hear that on the free call and keep your budget.

Have you shipped software of your own?

Yes — Lift2, a native iOS app, plus the client portal this site runs on. Owning products end to end is the best training there is for shipping yours.

What happens after launch?

Shipped software gets looked after: monitoring, fixes and a roadmap through care plans from £400/month — the same way we run our own products.

Apps & Products

Real apps and platforms.
Designed, built, shipped.

Web apps, portals, CRMs, EPOS systems — and our own products on the App Store pipeline. Software that ships and then earns its keep, built end to end by the person you talk to.

See what we've shipped

of hours saved by one shipped CRM: 1,000s; of hours saved by one shipped CRM
design, build, ship, run: End to end; design, build, ship, run
we ship for ourselves, too: Own products; we ship for ourselves, too

Software running daily for Cyntex Group & more

Built by HG Studio

Our own iPhone app, built the way we build for clients.

Lift2 is a native iOS workout planner and log built entirely in-house — plan the week, tick off sessions, stay consistent. It exists because shipping our own product end to end, App Store and all, is the strongest proof that we can ship yours.

Plan, then hold the line: Schedule workouts from templates, tick them off, and watch a weekly goal ring and streak counter keep you honest.
A live workout view: An active-session screen with a momentum header and built-in rest timer — plus optional detailed logging after the fact.
Your templates, your library: A drag-to-reorder template builder and searchable exercise library, with home-screen widgets riding along.

SwiftUI
SwiftData
iOS 18.6+
WidgetKit
XCTest

Live and in active development; usage metrics to be published as the user base grows.

I built Lift2 because I wanted a planner that respects the week, not a gym companion barking at you mid-set. Building for yourself keeps you honest about what shipping really takes — the same discipline every client build gets.

Henry GoffFounder, HG Studio — and Lift2's builder

Lift2's Today view — a scheduled Monday session of 9 exercises with the Start button, a 2× XP challenge, and the weekly goal strip — Plan the week

A live Lift2 session — Incline Dumbbell Press tracked set by set, with the session timer, volume and exercise count in the header — Track the session

Lift2's Workouts library — Monday, Wednesday and Friday plans alongside Push, Pull, Legs, Shoulders and Arms templates — Your template library

Shipped for clients. Run in production.

Named clients, real systems, honest statuses — software that businesses run on every day, not concept work.

Cyntex GroupIn production

FCA-Aware CRM & Document Automation

A custom CRM for a regulated claims business with document automation at its core — client intake, document generation, change management and records, compliant by design. Thousands of admin hours saved.

Custom CRMDocument automationCompliance

HG StudioIn production

Client Proposal Portal

Our own shipped software: email-verified access for named recipients, engagement tracking, live proposal pages, and an admin analytics dashboard — the portal every HG Studio client lands in.

Next.jsPostgresAuth & analytics

SunCyclesIn build — due August 2026

Custom EPOS & Ecommerce

A point-of-sale and ecommerce system built around how the shop actually runs — commissioned after the website brought a steady stream of new repair and servicing customers through the door.

EPOSEcommerceRetail ops

What we build

Web Apps & Portals

Customer portals, dashboards and internal tools — authenticated, tracked, and shaped around the way your business actually works.

Auth & role-based access
Engagement analytics
Admin dashboards

CRMs & Internal Systems

Bespoke CRMs and operations systems for teams that have outgrown spreadsheets — including regulated environments where compliance is a first-class feature.

Bespoke data models
Document automation
Compliance-aware builds

Explore AI & Data

EPOS & Commerce

Point-of-sale and ecommerce built around real shop workflows — stock, repairs, bookings and sales in one system instead of four.

Custom point-of-sale
Ecommerce integration
Stock & booking flows

Native iOS Apps

SwiftUI apps designed, built and shipped end to end — we run our own product, so we know what the whole journey takes.

SwiftUI & SwiftData
Widgets & App Store
Owned-product experience

Explore Automation

From idea to shipped

Scope the product — free
A 30-minute call. What you're trying to ship, who it's for, and an honest read on build vs. buy — including when off-the-shelf is the right answer.
Design the system
Data model, screens and integrations mapped and agreed before code — you see the whole product on paper first.
Build & ship
Built in the open with a staging link from week one, tested on real data, and shipped when it's genuinely ready to run your business.
Run & evolve
Shipped software gets looked after — monitoring, fixes and a roadmap, the same way we run our own products.

Questions, answered

What does a custom app or CRM cost?: Portals and internal tools start at £8,000; full CRMs, EPOS and native apps are scoped individually. Fixed scope, agreed before a line of code is written.
Will you tell me if I shouldn't build?: Yes — build-vs-buy honesty is step one of the process. If an off-the-shelf tool does the job, you'll hear that on the free call and keep your budget.
Have you shipped software of your own?: Yes — Lift2, a native iOS app, plus the client portal this site runs on. Owning products end to end is the best training there is for shipping yours.
What happens after launch?: Shipped software gets looked after: monitoring, fixes and a roadmap through care plans from £400/month — the same way we run our own products.

Got a product in your head?

Book a free discovery call. We'll scope what shipping it actually takes — design, build, App Store or browser — and give you an honest read on whether it's worth building.

or send a message

Portals & CRMs from £8,000 — fixed scope, agreed up front · see all packages