For the motor tradeIndependent dealers, bodyshops, repairers
Stop typing the same car in three times. Software that runs the forecourt.
Enquiries answered and chased automatically, vehicles that fill themselves in from a registration, and the back office your team actually runs on. Built by the studio behind Sell Your Cab, where 35% of sales now complete with no human involvement.
Free 30-minute callFixed price before we buildYou own the code
The tools each do one job. The hours are lost between them.
A marketplace for leads, a DMS for stock, WhatsApp for the workshop, a spreadsheet for valuations. Each works on its own. Someone on your team is the cable joining them together.
- Enquiries
- Leads arrive from the website, the marketplaces, WhatsApp, Facebook and the phone, and land in different places. The buyer who waits an hour has usually rung someone else.
- Stock & listings
- Every vehicle typed in by hand: registration, spec and MOT history copied from one screen to another, then the listing rewritten for each place you sell.
- Valuations
- Part-exchange and buy-in prices worked out from memory or a spreadsheet, and offers that never get followed up.
- Prep & repairs
- Who is doing what to which car lives in a WhatsApp group or on a whiteboard, so the customer update depends on someone walking out to the workshop.
- Paperwork & aftersales
- Documents chased by phone, and service, MOT and warranty follow-ups that happen only if somebody remembers.
Start with a call or the audit. Buy only the rung you need.
- Free
Intro call
Book the call →Thirty minutes on where the hours go: how an enquiry, a vehicle or a job moves through the business today, and whether software is the answer at all.
£0No obligation
- Entry
Systems Audit
Packages →Half a day with the people who do the work, then written, costed findings within five working days: where data is re-keyed, where it waits, what it costs, and what to build or buy first.
£750 fixedCredited in full against a build within 90 days
- Core
Enquiry Engine
Automation →Every enquiry answered, chased and progressed over WhatsApp, SMS and email, with DVLA and DVSA data pulled in by registration. The Sell Your Cab pattern, fitted to your forecourt.
from £5,000Typical £5–8k · three to four weeks
- Core
Stock & Listings
AI & Data →Punch in a reg and the vehicle fills itself in: spec, MOT history and a drafted listing, synced to the places you sell. The LozMoto pattern.
from £4,000Scoped on the call
- Bespoke
Back office & portals
Apps & Products →The system the business actually runs on: part-exchange and valuations, prep and repair job tracking, customer updates and paperwork, built around how your team works rather than a generic template.
from £8,000Typical £12,000–£30,000 · scoped individually
Care plans from £400 a month, three-month minimum, then rolling monthly. Full ladder on the packages page.
A vehicle buyer and a motorcycle dealer, both running on what we built.
Thanks to Henry, our website stands out against the crowd, and the backend and workflows he built save us 100+ hours of admin every month. I can focus on running the business instead of chasing my tail.
I punch in a reg and the bike's details and MOT history fill themselves in, while the eBay shop ticks along beside it. When a bike lands, the system already knows who was asking after one like it. Listing a bike used to eat a whole evening. Now it's done in minutes.
One accountable person, from the first call to the care plan.
- In the motor trade
- Built Sell Your Cab’s site, sales automation and DVLA and DVSA integrations, and LozMoto’s listing and stock system.
- Before that
- Two decades building for the web, and eight years inside an FCA- and SRA-regulated legal group, rebuilding its document and data systems and selling to business owners.
- How we work
- Three builds a quarter. Henry leads every one; specialists join on contract as the scope demands. You own the repository from day one.
- Continuity
- Documented to a standard a third party could pick up, and care-plan response times in writing.
Questions, answered.
- We already have a DMS and marketplace tools. Why bespoke?
- Keep them. Most of the hours are lost in the gaps between systems, where someone copies data from one screen to another or chases a customer by hand. We build into those gaps and connect to what you already run through its API or exports. If an off-the-shelf tool already does the job, the Systems Audit says so in writing.
- Can you pull DVLA and DVSA data?
- Yes. Sell Your Cab looks vehicles up with DVLA and DVSA data as part of its valuation and sales flow, and LozMoto's listings fill in details and MOT history from a registration. The same lookups can sit inside your enquiry, stock or valuation process.
- What does the £750 Systems Audit produce?
- Half a day on site or remote with the people who do the work, then written findings within five working days: where data is re-keyed, where it waits, what that costs in hours, what to build and what to buy instead, in order. It is £750 fixed and credited in full against a build signed within 90 days.
- How long does a build take?
- An Enquiry Engine is typically three to four weeks. Larger back-office systems are phased so something useful goes live early, and every proposal names the start month the deposit holds.
- Who actually does the work?
- Henry Goff leads every build and remains the accountable name from the first call to the care plan. Contract specialists join as the scope demands. You own the code and the repository from day one, and the build is documented to a standard a third party could pick up.
Thirty minutes on where the hours go.
Tell us how an enquiry, a vehicle or a job moves through the business today. You leave with an honest read on what to fix first, even if the answer is a tool you can buy off the shelf.