For bike shopsA decade in the trade before software
Software for independent bike shops, built by someone from the trade.
Websites with workshop booking, servicing reminders wired onto what you already run, and bespoke EPOS when the shop has outgrown the off-the-shelf tools. Priced honestly, and we will tell you when Citrus-Lime or Hubtiger is the right answer.
Free 30-minute callOne-page written noteHonest even when the answer isn't us
The tools were built for retail in general. A bike shop is not retail in general.
Serial-numbered stock in three sizes and four colours, a workshop that is the fastest-growing line, distributors each with their own portal, and an owner who is also the head mechanic. This is where the generic tools give up.
- EPOS & stock
- Generic retail tills and spreadsheets do not model a bike: serial numbers, size/colour/model-year variants, build sheets. Stock counts drift and the website shows things you sold on Saturday.
- Workshop booking
- Paper diaries, WhatsApp and the phone are still how most shops book the fastest-growing part of the business. No-shows and admin time are the complaint every workshop tool exists to fix.
- Reminders
- Service-due and warranty-window reminders are rarely systematic, so the repeat servicing revenue that should be automatic depends on whether anyone remembered.
- Click & collect
- Online stock needs to match the shop floor in near-real time, and most off-the-shelf ecommerce needs a cycle-specific layer bolted on to get close.
- B2B ordering
- A different portal per distributor, or the phone. The distributors with live integrations are a short list; a unified view is rarer still.
Start with the free check. Buy only the rung the shop needs.
- Free
Shop Systems Check
Book the call →A 30-minute call and a one-page written note on the till, the workshop diary, the website and what talks to what. If the honest answer is “use Citrus-Lime” or “Hubtiger does that for $49 a month”, the note says so.
£0For shops in the cycling trade
- Core
Shop Site + Booking
Web & SEO →A bespoke website that ranks locally, with a bookable workshop and servicing calendar and click-and-collect stock wired to the EPOS you already run (API or CSV). The sequence SunCycles followed: site first, bigger system later.
from £3,500 +VATTypical £4,500–£5,500 +VAT
- Bolt-on
Reminders Bolt-on
Automation →Service-due and warranty-window reminders by SMS, WhatsApp or email, wired onto Citrus-Lime, Hubtiger, Bikebook, Shopify or a spreadsheet export. Fixed price, because it sits on top of what you have rather than replacing it.
£1,500–£2,500 +VATHosting from £75/mo · messaging at cost
- Bespoke
Shop EPOS & Ecommerce
Apps & Products →A point-of-sale, stock and ecommerce system built around how the shop actually runs: serial-numbered bikes, size/colour/model-year variants, workshop jobs, and B2B ordering where the distributor supports it. For multi-site or clearly growing shops; never quoted to a single-site shop that a £63.50-a-month tool would serve.
from £8,000 +VATTypical £12,000–£30,000 · scoped individually · two in flight at most
Hosting from £75 a month for new sites. Care plans from £400 a month, three-month minimum, then rolling monthly. Full ladder on the packages page.
A bike shop and a motorcycle dealer, both running on what we built.
HG.Studio built our website and it's brought a steady stream of new faces into the shop for repairs and servicing. Working with Henry was so straightforward we've signed up for the big one: a custom EPOS and ecommerce system built around how the shop actually runs.
I punch in a reg and the bike's details and MOT history fill themselves in, while the eBay shop ticks along beside it. When a bike lands, the system already knows who was asking after one like it.
Built by someone who has spent years on your side of the counter.
- Before software
- A decade in the UK cycling trade: shops, brands and distributors. Henry knows what a Saturday in the workshop looks like and why the till matters more than the website.
- Since
- Two decades building for the web, eight years rebuilding document and data systems inside an FCA- and SRA-regulated legal group, three in the NHS. Websites, automation, AI systems and shipped apps for UK businesses.
- How we work
- Three builds a quarter. Henry leads every one; specialists in design, data and AI, SEO and iOS join on contract as the scope demands. You own the repository from day one.
- Continuity
- Documented to a standard a third party could pick up, a named backup developer in the contract, and care-plan response times in writing.
Questions, answered.
- Should I just use Citrus-Lime?
- Often, yes. If you are a single-site shop with fairly standard stock and you want a cloud till and web shop from about £63.50 a month, Citrus-Lime is the sensible answer and the Shop Systems Check will say so in writing. Bespoke earns its keep when the shop has outgrown the tool: multiple sites, stock the tool cannot model, or a workflow the shop refuses to bend around.
- What about Hubtiger or Bikebook for the workshop?
- If workshop booking is the only gap, use one of them; Hubtiger starts at around $49 a month and Bikebook is UK-based with distributor integrations. A £5,000 CRM does not win that comparison and we will not pretend it does. The Reminders Bolt-on is designed to sit on top of whichever you run, using its export, rather than replace it.
- When does a bespoke EPOS make sense?
- When the shop is multi-site or clearly growing, when serial-numbered and variant-heavy stock is causing real errors, when B2B ordering across distributors is eating hours, or when the owner wants the system built around the shop rather than the shop around the system. SunCycles commissioned theirs after the website had already paid for itself in servicing customers.
- What does the free Shop Systems Check involve?
- A 30-minute call, then a one-page note: what you run today, what is costing you time or sales, what we would change first, and where the honest recommendation is an off-the-shelf tool rather than us. No charge and no obligation; it is offered to shops in the cycling trade because it is the most useful thing we can do with that network.
- Do you take on every shop that asks?
- No. We take on three builds a quarter so that Henry leads every one of them. A deposit holds a named start slot and every proposal says which month that is. If the slot is January, the proposal says January.
- Who actually does the work?
- Henry Goff leads every build and remains the accountable name from the first call to the care plan. Contract specialists in design, data and AI, SEO and iOS join as the scope demands. You own the code and the repository from day one, the build is documented to a standard a third party could pick up, and the contract names a backup developer.
Thirty minutes on the phone, one page in writing.
Tell us what the shop runs today and where it hurts. You get a written note with what we would change first and what we would leave alone, even if that means recommending someone else’s software.