AutomationPillar 03 of 04 · the enquiry engine

Enquiries that answer themselves. Admin that disappears.

Every enquiry answered in seconds on email, SMS and WhatsApp, chased on a schedule, and handed to your team only when it's warm.

See the run-sheet

Free 30-minute callFixed price before the buildYou own the code from day one

Sales completed with no human involvement: 35%Sell Your Cab · client-reported
Admin saved every month: 100+ hrsSell Your Cab · in the director's words
Every enquiry answered in: Secondsemail · SMS · WhatsApp

Back-office dashboard: submissions, active leads, vehicles purchasing, completed, today's priorities — Sell Your Cab · back office, and the offer on a phoneas shipped

The valuation offer on a phone, with a one-tap accept — Sell Your Cab · back office, and the offer on a phoneas shipped

Drawing: Pillar 03 · Automation
Sheet: 1: home · 2: packages
Drawn by: Henry Goff
Stack: n8n · WhatsApp/SMS/email · Postgres · DVLA & DVSA APIs
Status: Live in production
Rev: 2026-09-08

§01 The workRun-sheets · screens as shippedEvery enquiry answered, chased, progressedScreens are the system demos; customer names are placeholders. Bars are illustrative.

The enquiry engine, from the customer's phone to the back office.

run 01

35% of sales with no human involvement

SMS and WhatsApp message previews from the nurture sequence, personalised per seller — SMS & WhatsApp · personalised per seller

Submissions list: 250 enquiries with registration, customer, vehicle, valuation, status and workflow stage — Submissions · every enquiry, staged

Enquiry-to-sale automation

A driver enters a reg; the system pulls the vehicle's details and MOT history, prices it, and puts a real offer on screen. Every enquiry is answered in seconds and chased for thirty days, so the team only ever talks to warm leads.

Thanks to Henry, our website stands out against the crowd, and the backend and workflows he built save us 100+ hours of admin every month. I can focus on running the business instead of chasing my tail.

Michael Noble · Director, Sell Your Cab

Sales with no human involvementshare of completed sales

Before0%

After35%

Time to first replyper enquiry

Beforea call

Afterseconds

Client-reported. Bar lengths illustrative.

fig. 2 · Enquiry → sale, as builtSell Your Cab · run 01

fig. 2 — fig. 1 on the home page is the general form of this diagram. Stage sequence and the 35% split are as shipped.n8n · WhatsApp/SMS/email · DVLA & DVSA APIs

Workflow trigger: a valuation form submission, with GDPR and PECR consent captured per channel — Trigger & consent, per channel

Branching logic in the enquiry workflow: opened, clicked, silent — Branching logic · opened, clicked, silent

The seven-stage nurture workflow over thirty days, step by step — Nurture · seven stages over thirty days

Composing a message to a seller from the record, with consent verified per channel — Compose · consent verified

run 02Cyntex Group1,000s of hours saved

Document automation inside a regulated CRM

For an FCA-regulated claims business, the letters and packs that ran on copy-paste are generated from case data, with the audit trail the regulator expects.

As an FCA regulated business, we needed someone who understood our field and could deliver a fast, simple and compliant custom CRM with document automation to match. Henry delivered on every count. Thousands of hours have been saved.

Muhammed Khan · Director, Cyntex Group

Cyntex · generated packvalues withheld

regulated client

letters · packs · correspondence · from case datadrawn

The full run-sheet on the AI & Data page

run 01

Enquiry-to-sale automation across WhatsApp, SMS and email.

run 02Cyntex Group

Document automation inside an FCA-aware CRM.

Three ways in, sized to the business.

Enquiry Engine

Sell Your Cab’s system, productised: answer in seconds, chase on a schedule, hand to a person only when it’s warm.

from £5,000 +VAT · typical £5–8k · 3–4 weeks

Reminders Bolt-on

Service-due and warranty reminders wired onto what you already run: Citrus-Lime, Hubtiger, Shopify or a spreadsheet. If a £49-a-month tool does the rest, we’ll say so.

£1,500–£2,500 fixed +VAT · hosting from £75/mo · messaging at cost

Servicing Reminders & CRM

For auto, trades, salons and clinics with no off-the-shelf fit: the reminder engine plus the record it needs.

from £5,000 +VAT · with the Growth care plan

What it feels like from your side: the work happens, the phone tells you.

fig. 4 · Four sources, one devicesimulated · plays once on entry

fig. 4 — what a finished system feels like from the owner’s side: data, analytics, AI and custom code land on one phone as notifications, then as a dashboard. Figures on the screen are illustrative.CRM & sheets · GA4 · Claude & GPT · n8n

Six parts of a system that answers, chases and closes.

Part 01
Workflow design & build
A process you do by hand, made to run itself from trigger to done, with a person in the loop where you want one.
Part 02
System & database integration
APIs, webhooks and private data sources joined into one source of truth.
Part 03
Multi-channel messaging
Email, SMS and WhatsApp, personalised per customer, consent captured per channel.
Part 04
Engagement tracking & lead scoring
Opens, clicks and replies tracked, so sequences adapt and your team sees hot, warm and cold at a glance.
Part 05
Quotes, pricing & e-sign
Quotes priced from your own data and rules, then sent, accepted and signed without anyone chasing.
Part 06see also
Real-time dashboards
A live back office your team actually opens: KPIs, prioritised leads, the full activity feed.
Explore AI & Data

Map the busywork, draw the workflow, build it, watch it.

How a build runsfour steps

01
Map the busywork, free
30 min
Where your team's hours go, and what automating them would save.
02
Design the workflow
on paper first
Every trigger, branch and message agreed before a line of code.
03
Build & integrate
tested on live data
Wired into your real systems, with safe fallbacks.
04
Monitor & improve
every run logged
We watch what customers respond to and keep tuning.

Studio leadaccountable

Henry GoffFounder & developer, London

Benchspecialist · contract

Product designeras scope demands
iOS engineernative apps
Data & AI engineerpipelines · models
SEO specialistsites that must rank

fig. 3 — how every build is staffed. You deal with Henry from the discovery call to care; contract specialists are attached per build, sized to the scope, and never sit between you and the person responsible.

The questions people ask before booking.

Q1Is the anchor the price I'll pay?

No. from £5,000 +VAT is where this kind of build starts; an enquiry engine typically lands at £5,000–£8,000 and takes three to four weeks. Every project is scoped on a free 30-minute call and priced as a fixed scope, plus VAT, before anything is built. The number you sign doesn't move unless the scope does.

Q2What's worth automating first?

Usually the enquiry: answered in seconds, chased on a schedule, handed to a person only when it's warm. The free call maps where your team's hours go and puts a number on the saving first.

Q3Is automated messaging GDPR-compliant?

Consent is captured per channel before any message is sent, so every email, SMS and WhatsApp message is GDPR- and PECR-compliant by design.

Q4Who owns the code and the accounts?

You do. The repository, the hosting account, the domain and every third-party service are set up in your name or transferred to it at handover. We hold access only for as long as a care plan says we should.

Hire your tireless employee.

A free 30-minute call that maps the busywork eating your week and ends with a fixed price.

from £5,000 +VATenquiry engine typically £5–8k · 3–4 weeks · fixed scopeSee all packages

Enquiries that answer themselves. Admin that disappears.

The enquiry engine, from the customer's phone to the back office.

Enquiry-to-sale automation

Document automation inside a regulated CRM

Three ways in, sized to the business.

Enquiry Engine

Reminders Bolt-on

Servicing Reminders & CRM

What it feels like from your side: the work happens, the phone tells you.

Six parts of a system that answers, chases and closes.

Workflow design & build

System & database integration

Multi-channel messaging

Engagement tracking & lead scoring

Quotes, pricing & e-sign

Real-time dashboards

Map the busywork, draw the workflow, build it, watch it.

Map the busywork, free

Design the workflow

Build & integrate

Monitor & improve

The questions people ask before booking.

Hire your tireless employee.